Expert Insights

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Promoting sports drinks: Debunk the myths and boost your communications strategy

By Dr Adam Carey, chairman, European Specialist Sports Nutrition Alliance (ESSNA)

Over the past decades, the sports beverage industry has witnessed significant growth. Yet misinformation also surrounds these products. Dr Adam Carey, chairman of the European Specialist Sports Nutrition Alliance (ESSNA), looks at some of these myths...

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Could paper wine bottles replace glass bottles?

By Émilie Steckenborn, founder and host of the Bottled in China podcast

A significant proportion of wine's carbon footprint comes from packaging. Could paper bottles reduce its impact? In this guest article, Émilie Steckenborn asks whether a transition to paper could happen in the near future.

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The power of competitive collaboration

By Adrian Lugg, founder and Managing Director of Hop Hut Marketing

It might sound counterintuitive, but working together with your competitors is the best way to grow your brand, says Adrian Lugg, founder and MD of Hop Hut Marketing, in this guest article.

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How to keep your brand and venue marketing ‘reopening safe’

By Dan Hooper, co-founder, YesMore alcohol marketing agency

As the UK prepares to ease restrictions, brands and venues face the challenge of finding a celebratory yet responsible and realistic tone in their marketing and communications. Dan Hooper, co-founder of YesMore marketing agency, gives his five top tips...

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What low alcohol RTDs can learn from low alcohol beer

By Kate Johnson, Highball Cocktails

No and low alcohol drinks are ready to revolutionise the RTD market. But while brands may focus on reduced ABV and calorie content, at the end of the day it's the taste which will determine whether they win or lose in the marketplace, writes Highball...

From packaging to co-packers, what do you need to know when starting out as a beverage entrepreneur? Pic:getty/syther5

Six steps for developing your own drinks brand

By Richard Horwell, Brand Relations

Many people have an idea for a new range of drinks. However, starting a beverage company isn’t easy. Richard Horwell from marketing and branding company Brand Relations looks at six areas entrepreneurs need to consider.

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What’s in the liquor you are drinking?

By Ron Ducharme, Vice President of Business Development, Covectra

With the increase in ecommerce, opportunities for counterfeit products are widening. In this guest article, Ron Ducharme, Vice President of Business Development at Covectra - a company working in track and trace since 2008 - looks at how 'next-generation...

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