Having unveiled a new logo and visual identity system in the US last year, Pepsi is now rolling out its new look globally in a bid to appeal to younger consumers and help ‘shake up the cola category’.
Mamma Chia, the maker of organic chia-based snacks and beverages, is updating its image to embrace inclusivity and stand out in an increasingly competitive natural foods segment.
Despite category-leading velocities and strong heritage branding, sales of King Juice Company’s flavored lemonade brand Calypso were declining mid-single digits when David Klavsons became the new CEO in 2017 -- months after the original founder sold the...
By Danielle Jackson, Strategic Planner, ZEAL Creative
The soft drinks category has been working through a challenging year. Danielle Jackson, strategic planner at UK brand activation marketing agency ZEAL Creative, asks what lessons the industry can learn and take into 2021.
