Emerging Minneapolis-based brand Jajja Wellness is exposing consumers to under-the-radar, yet nutritionally-powerful ingredients, from baobab to spirulina, with its expanding line of ready-to-drink tonics available online and in local retailers.
UK start-up Jellani is drawing on African botanicals in its flagship launch: an ultra-low alcohol beer infused with baobab and black tea extract. And its mission is not just to cater for the growing number of mindful drinkers; it also wants to explore...
Ethical start-up Aduna's range of herbal teas with baobab and moringa is aiming to take the superfoods to the mass market. "That's where the real impact is going to happen," the CEO tells us.