China liquor heavyweight Yanghe Distillery is looking to establish itself more firmly in international markets, banking on the expansion of its baijiu portfolio with mid-to-premium ranges as well as its trademark ‘mellow’ flavour.
Chinese’s premium baijiu brand Rong Tai He Moutai (RTH) Maotaijiu is planning to expand into Japan, South Korea, ASEAN and the US with its high-end spirit this year.
Pernod Ricard has signed a strategic partnership with one of China’s largest baijiu producers, Wuliangye International (HK) Limited: as both parties aim to accelerate their development in the Asian and global spirits markets.