The global beverage market is “controlled mainly by behemoths who generate most of their profits from products that are not necessarily healthy for people or the planet,” says coconut water maker Vita Coco, which says it is uniquely placed to tap into...
Speaking at Expo West in 2015 two years after selling his coconut water brand to Coca-Cola, ZICO founder Mark Rampolla observed that his nine years running the business had been “absolutely brutal.” Six years later, he’s back at the helm, after buying...
Coca-Cola is discontinuing coconut water brand ZICO and reportedly putting several other brands including Diet Coke Feisty Cherry and Coke Life under review, as it slims down its portfolio to focus on top sellers and emerging brands with more global potential....