Long-standing FIFA sponsors Coca-Cola and Budweiser have responded to the FIFA corruption scandal, with Coca-Cola concerned that the ideals of the event have been ‘tarnished.’
The aluminum packaging specialist believes thirsty World Cup fans converging on Brazil will push consumption of beverages in aluminum cans past the 2bn-unit mark.
Beer, bakery, confectionery, sweet drinks, pizzas, snacks galore,
and even dog food. The list of products with World Cup tie-ins is
dominated by junk food, while healthy food makers seem content to
pass up the marketing opportunities...
If hell freezes over and Australia wins football's World Cup, then
Scottish & Newcastle will be on the hook for splashing out a
lot of Foster's beer in Germany.