Wine

Pic:getty/petrenkod

The future of wine post-COVID: Five trends to watch

By Jamie Williams, managing partner, isobel.

From e-commerce to lower alcohol products, Jamie Williams, managing partner at London advertising agency isobel, explores five post-COVID trends to watch in the wine industry.

Pic: getty/benidio

Could paper wine bottles replace glass bottles?

By Émilie Steckenborn, founder and host of the Bottled in China podcast

A significant proportion of wine's carbon footprint comes from packaging. Could paper bottles reduce its impact? In this guest article, Émilie Steckenborn asks whether a transition to paper could happen in the near future.

Pic:getty/3Dsculptor

French wines return from space for analysis

By Rachel Arthur

Bottles of French wine have returned to Earth following a stint on the International Space Station: with researchers now ready to assess how the wine has changed.

Pic: getty/phototrip

New Zealand wine exports reach record $2bn

By Rachel Arthur

Ten years ago, New Zealand Winegrowers set out ambitions to double wine exports from $1.04bn to reach $2bn in 2020: with the latest figures showing it has reached this goal.

Pic:getty/elcabron

Direct to consumer wine sales up 7% in Australia

By Rachel Arthur

Direct to consumer wine sales grew by 7% in value in 2019-2020, outperforming other channels in Australia. And DTC sales are now particularly important for smaller businesses, accounting for more than 50% of their sales.

Video calls represent a new - and growing - occasion for wine. Pic:getty/paulbradbury

8 ways COVID-19 is changing US wine drinking habits

By Rachel Arthur

Are consumers spending more or less on wine? Will ecommerce increase in popularity - or do wine drinkers still prefer traditional channels? Wine Intelligence looks at eight ways the coronavirus pandemic has changed – or is changing – the habits of regular...

Australia's Barossa Valley. Pic:getty/ikonya

Vision 2050: Australia’s long-term strategy for wine success

By Rachel Arthur

Australia’s wine industry is setting its sights on growing in value, with a strong focus on sustainability. “The Australian grape and wine sector will change substantially in the coming decades and will look markedly different by 2050,” says the Vision...

“Hoping millennials will adopt boomer values as they age just isn’t a sensible business strategy.

Can wineries leverage plant-based messaging to attract young drinkers?

By Beth Newhart

An oversupply of wine in the US has producers rethinking their branding and marketing strategies to reach millennials and Gen Z drinkers. The Silicon Valley Bank’s Wine Division (SVB) advises wineries to tap into the ‘better-for-you’ trend and health-forward...

Is rPET a better option that glass? And would consumers accept it? Pic:getty/wasanruk

Why the future of wine packaging is recycled PET

By Emilie Steckenborn, founder and host, Bottled in China podcast

For the vast majority of wine produced today - that which is made in bulk and for early consumption - recycled PET is a realistic alternative to glass bottles, says Emilie Steckenborn, founder and host of the Bottled in China podcast.

Pic:getty/michaklootwijk

New Zealand wine exports up 8%

By Rachel Arthur

New Zealand wine exports rose 8% in 2019, with total export value reaching a record $1.86bn ($1.2bn USD), according to New Zealand Winegrowers.

'Wine for wine': The industry is concerned that wine is being targeted in unrelated trade disputes. Pic:getty/jeanphilippewallet

Wine organizations call for end to tariffs

By Rachel Arthur

Wine organizations in the EU and US have signed a statement of principle on trade and tariffs: highlighting the importance of the transatlantic wine trade and calling for the immediate elimination of all tariffs on wine.

Focus on the more emotive 'why' than the technical 'how' to engage consumers with sustainability. pic:getty/ahfotobox

How to effectively communicate winemaker credentials: organic, sustainable, and biodynamic

By Emilie Steckenborn, founder of the Bottled in China podcast & head of education at Treasury Wine Estates (Asia & MEIA)

Organic. Sustainable. Biodynamic. For wine consumers, these terms are often misinterpreted or conflated. In fact, they are all very distinct: both in terms of the processes involved and the objectives producers are seeking to achieve, writes Emilie Steckenborn...

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