The European soft drinks market has been hard hit by the tightening economic environment, and many stakeholders in the industry are losing confidence in the prospects of the sector, according to a new report.
Three of Europe's biggest beer makers have reported mixed results
this week, with Scottish & Newcastle, Carlsberg and Heineken
all underlining the need to cut costs and increase advertising
expenditure, especially for premium...
Global consumption of juice and nectars has risen steadily in
recent years, fuelled by a healthy image. And producers have no
intention of taking their foot off the gas, it seems, with a raft
of product innovations planned to keep...
The spectacular growth rates of the late 1990s may be a thing of
the past, but the functional energy drink market in western Europe
shows little sign of running out of steam, according to a recent