Water

Volvic's 'find your volcano' campaign includes on-pack labels such as 'fearless' and 'brave'

News in brief

‘Find your volcano’: Volvic launches £2.2m new year campaign

By Rachel Arthur

Danone water brand Volvic is kicking off the new year with a marketing campaign that celebrates the brand’s volcanic heritage and ‘inspires the public to find their inner strength and achieve their goals in 2017’.

South Africa announced its sugar tax in February: now it is setting out the details. Pic:iStock/verdateo

South Africa sets out sugar tax plans

By Rachel Arthur

South Africa’s National Treasury has published proposals for a tax on sugar-sweetened beverages, and is inviting comment on the plans. 

Regulator cracks down on illegal packaged drinking water manufacturers

India

Regulator cracks down on illegal packaged drinking water manufacturers

By RJ Whitehead

India’s food regulator has directed state food safety officials to identify cases where packaged drinking water brands do not carry either the FSSAI or Bureau of Indian Standards’ certification marks, and take strict action in cases where the regulations...

The future of bottled water: Child hydration, energy water and protein enrichment

Global Bottled Water Congress, Lisbon

What’s next in bottled water? Three areas to watch

By Rachel Arthur

It’s an era of opportunity for bottled water, with consumers wanting a healthy alternative to many other drinks on the market. As the Global Bottled Water Congress takes place in Lisbon this week, Zenith International takes a look at areas to keep an...

A lawsuit wants Nestlé Waters to shut down water diversion in one California forest.

US Forest Service sued over Nestlé bottled water controversy

By Hal Conick

The US Forest Service is being sued for not taking action against Nestlé Waters North America, with public interest groups saying the company is bottling water without a current permit from the San Bernardino National Forest.

Sofiane Mameri spoke to us during Emballage 2014, Paris

dispatches from Emballage 2014, Paris

Sleever targets shrink sleeve packaging boost

By Joseph James Whitworth

Sleever International has said it worked with food and beverage manufacturers over a period of five years when creating two turnkey systems to boost recycling and reduce carbon footprint.

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