Vitamin C

Superfruit, summer fruit and tropical: the Bella Berry line-up

Bella Berry beauty drink on finding the right retailers and investors

By Rachel Arthur

Beauty drink Bella Berry launched in the UK last year with a mission to bring beauty drinks to a mass market. One of the key lessons for the brand has been to learn who the right retailers for the drink are, as it continues to build listings both in the...

“Our goal is really to establish coconut water as an additional juice to blend with other juices. It’s not so much about the coconut water concentrate, but making coconut water a component of fruit juice blends, just like pineapple,” said iTi Tropicals president Gert van Manen. (Pictured: van Manen at a sustainability summit in Thailand, courtesy of iTi Tropicals)

Interview with iTi Tropicals' Gert van Manen

iTi: Coconut water concentrate could be the next pineapple juice concentrate

By Maggie Hennessy

Gearing up for this week’s launch of coconut water concentrate acidified with acerola, ingredient supplier iTi Tropicals’ president Gert van Manen caught up with FoodNavigator-USA to talk about the market potential for coconut water, the ongoing attack...

ASA: “We considered the claim 'ANTIOXIDANT', in the context of the ad, did not convey the full meaning of the authorised health claim to consumers...

Pepsi busted for Naked antioxidant ambition

By Shane STARLING

Pepsi-owned Naked Juice has been told to remove the term 'antioxidant’ from its marketing materials as the UK advertising watchdog demonstrates its EU law enforcement bite.