After overcoming a period of declining sales and discontinuation from retailers like Walmart and Walgreens, The Vita Coco co-founder and executive chairman Mike Kirban discussed the company’s operational strategy including brand exposure, reaching consumers...
In the 20 years since the coconut water brand Vita Coco has been around, it has evolved from a start-up to a publicly traded company with about $380m in annual net sales. But like many food and beverage start-ups turned publicly traded companies, Vita...
What’s piquing the attention of BeverageDaily readers? From new RTD cocktail innovations to ideas for boosting beverage can recycling, here’s a round-up of our most-read articles from July.
Vita Coco now commands a 50% share of the coconut water category and has grown household penetration of its brand to 11%, a strong indicator that consumer demand for coconut water remains elevated with plenty more runway, said Vita Coco co-founder and...
The global beverage market is “controlled mainly by behemoths who generate most of their profits from products that are not necessarily healthy for people or the planet,” says coconut water maker Vita Coco, which says it is uniquely placed to tap into...
Even for big names in a crowding category, such as Vita Coco, digital market insight is key for staying relevant. Here are some marketing tips from the pros.
When Coca-Cola & PepsiCo invested in Zico and O.N.E. in 2009; Vita Coco CEO and co-founder Michael Kirban admits he became a little nervous as pundits predicted he’d get sidelined as the world’s biggest beverage companies slugged it out for supremacy...
Coconut water supplier ITI Tropicals claims that around 15% of coconut water sold in the US is adulterated with unlabeled added sugars – and is calling for industry action to retain consumer trust.
ANALYSTS WARN DR PEPPER NEEDS 'CATALYSTS' TO DRIVE TOP-LINE GROWTH
Dr Pepper Snapple CEO Larry Young says he loves the young entrepreneurs who run his allied brands – these include Bai 5 and Vita Coco – but says the buyout prices startups demand are ‘ridiculous’.
Vita Coco’s UK CEO Giles Brook tells BeverageDaily.com he doesn’t understand ‘brands that rubbish other brands’ following an attack by coconut water rival INVO on his product’s nutritional and health benefits.
Premium coconut water brand INVO has justified its ‘slight attack’ on UK market leader Vita Coco and other rivals' nutritional and health benefits, insisting it needs to educate people on its own uniqueness.
Vita Coco’s UK CEO Giles Brook says he would welcome a strong rival to accelerate growth in coconut water and predicts £75m sales for his brand in 2014.
Coconut water can make a positive nutritional contribution to the diet if it is used to replace high calorie, non nutritional beverages, according to new research presented the recent Experimental Biology conference in Boston.
Vita Coco co-founder and CEO, Michael Kirban, has hit back at Canadian law firm Consumer Law Group (CLG), calling its class action against his firm over product hydration claims a ‘copycat suit’ that would not distract the business.
Superstar-backed coconut water brand Vita Coco faces a new class action over claimed product benefits in Canada, including a ‘super hydrating’ claim, just weeks are settling a similar US suit.
