Diageo has launched a new partnership lab, called Fusion by Diageo, which will bring in innovators to ‘co-develop the next generation of digital products that will elevate consumer experiences’.
Tetra Pak has partnered with Hexagon’s PPM Division to enhance its Smart Solutions Platform, with the first pilot project underway in Lund, Sweden, and a global rollout to start this year.
Bosch debuted its new VR planning tool technology at Pack Expo International this week, along with the new Midrange Endload Cartoner (MEC) and an update to its flow wrapper series. CEO Stefan König also spoke to DairyReporter about the ongoing sale of...
Virtual reality has arrived and is set to change the way the food industry engages with consumers and even the way consumers taste food by creating multisensory experiences, according to one digital marketing expert.
Virtual reality can be a bit of fun for consumers: offering bonus content via a 3D experience. But behind the scenes in the F&B industry, it has important roles to play in how our beverages are created and made.
Tetra Pak showcased its 3D virtual reality simulator at Gulfood to show guests how they can get up close and personal to their machinery without having to visit a factory.
Transparency on sustainability needs to go beyond data on packaging if it is to really engage consumers, says Nescafé, as it partners with Google to launch a virtual reality coffee experience.
