There was a significant increase in the frequency of eating fruits and vegetables, coupled with a spike in sugary beverages intake during the COVID-19 pandemic in Hong Kong, new data reveals.
AquaBotanical – a water sourced entirely from fruit and vegetables – is currently sold as a premium brand in Australia. But the brand’s potential is much greater, according to its founder: the technology could be used to unlock drinking water from sugar...
Carrots might look dull compared to trendy super fruits and leafy vegetables, but the humble vegetable is in demand as a subtle but powerful nutritional boost, as consumers seek to increase their vegetable intake.
Vegetable ingredients may boost the nutritional content of beverages: but when it comes to taste, it’s the fruit flavor that continues to appeal to a mass audience.
Vegetable ingredients are winning favor with consumers who value them as a healthy part of their diet, but how will the category evolve in 2016 and beyond?
Asian markets have led demand for vegetable ingredients, but the appetite from US and European markets has increased and this growth is expected to continue gathering pace, according to SVZ.
Exports of UK fruit and vegetable juice have increased by about 40% since 2010 - but the country must shake its island mentality if it wants this growth to continue, says a Mintel analyst.
Despite the recent surge in popularity of green juice and consumers’ general belief that it’s the most nutritious juice, many consumers are still skeptical that it actually tastes good, as a recent survey by Jamba Juice found.
PepsiCo brand Mountain Dew will launch a new fruit juice and coffee-based drink across the US from February 25 to provide a morning ‘pick me up’, and tap a key 2013 ‘natural energy’ trend.
US snack giant Frito-Lay has become the latest manufacturer to
invest in healthier innovation with the launch of fruit and
vegetable-based crisps under the Flat Earth brand name.
