Tetra Pak’s gable top, which was first introduced in Europe as Tetra Rex Bio-based last year, has been launched in the US and expects to deliver more than 100 million of the renewable packages globally in 2016.
Tetra Pak will be reaching out to consumers through ad-on-pack and digital advertising and holding events for doctors and nutritionists, to promote the benefits of UHT milk in Morocco later this year.
Tetra Pak is a B2B company but it invests above the curve in shopper and consumer insights, and Michela Vallalta, the company’s director of consumer intelligence, tells BeverageDaily.com why.
Tetra Pak says it’s vital for its customers to strike a balance between ideal package functionality and carton cost, with liquid milk one segment where consumers tend to favor a lower product price.
Tetra Pak has completed a €42m site expansion in Singapore and opened a ‘coconut knowledge’ center at the site, as it tipped the US as the main driver for impressive global growth in drinks using the fruit.
Tetra Pak is launching a new carton for juices, milk, nectars still drinks and wine with an innovative ‘pull ring’ from March 2013, and hailed the lowest-cost screw cap carton it has ever produced.
Food giant Nestlé has teamed up with Tetra Pak to launch a cap made from 100 per cent renewably sourced materials for two of its Brazilian milk brands.
Tetra Pak has invested €100m in the construction of a new factory in India that is to serve the local market as well as South and Southeast Asia and the Middle East.
Tetra Pak has launched a range of direct injection moulded closures
for gable-top cartons that it believes taps into current consumer
concerns for safety, convenience and style.
Tetra Pak has launched its Centri AirTight concept - already a
proven technology for the dairy beverage sector - for the
ready-to-drink tea market in Asia.
