Trademark

How to 'craft' the best protection for your beer brand

Guest article

How to 'craft' the best protection for your beer brand

By Jeremy Drew, Head of Retail; and Ben Mark, Legal Director, Trade marks, RPC

A strong brand sets a craft beer apart from the competition and the strength of that brand, at least in part, lies in how well it is protected. Jeremy Drew and Ben Mark of London headquartered law firm RPC look at how craft brewers can protect their beer...

Can of Chinese Red Bull (Picture Credit: Flickr/Mararie)

ANALYST WARNS BRANDS MUST BE 'EXTRA VIGILENT'

Chinese fake seizures prompt Red Bull response

By Ben BOUCKLEY

Red Bull insists it watches the Chinese market closely to guard against fakes after authorities arrested 13 people in August and seized thousands of counterfeit energy drinks, as an analyst warns the issue is a serious problem in 'virtually every...

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