Consuming beverages with sodium and carbohydrates reduces necessary fluid ingestion quantities for recovery and improves rehydration in male athletes, a new study has concluded.
The shift from sports nutrition to active nutrition creates unique challenges and opportunities for brands, as they navigate the evolving consumer demands which have increased both risk and reward factors.
The Prague-based sports nutrition company, Infinit Nutrition, has expanded its personalisation platform, Custom, into Europe, allowing athletes online access to customised hydration products.
A solution to make sure young athletes get the correct nutrition while taking the strain off their already busy parents was sought after a sportsman spotted a glaring gap in the market.
Back in the day the beverage of choice for Tour de France riders famously used to be a bottle of red wine. They may have been on to something, a recent review suggests.
James Collins, bespoke nutritionist at Arsenal Football Club and with other elite athletes, says food supplements and sports nutrition products are highly important to top athletes - so important their use is now near-on ubiquitous.
The European Specialist Sports Nutrition Alliance (ESSNA) has welcomed today’s European Parliament vote that means sports nutrition products will move to general food law as existing special foods regulations are overhauled after years of debate.