In the last five years, European policymakers have been focused on creating healthier food systems and addressing some of the issues related to the fragmentation of food policies across the EU Single Market. One important policy initiative was the European...
By Luca Bucchini, Chairman, European Specialist Sports Nutrition Alliance (ESSNA)
Over the last few years, as part of the EU Green Deal, policy makers have focused their efforts on introducing a series of highly ambitious regulations that mean to bring sustainability to every step of the food chain. Among others, a legislative file...
Keurig Dr Pepper will sell, distribute and merchandise premium hydration beverage Electrolit across the US: extending its portfolio into sports hydration.
With entrances into new categories including water and energy - alongside a string of recent low and no sugar products and even functional gummies - Gatorade says its portfolio is the ‘most complete offering on the market today across energy, hydration,...
ADM says that consumers are increasingly looking for sports beverages that support both physical and emotional well-being, including focus, mood, energy, immunity, and digestive health.
China’s food safety authorities have allowed the use of vitamin B1, B2 in beverages for special purposes, such as sports drinks, while the maximum permitted dosage of taurine has been raised.
As Cincinnati-based, hydration brand Hoist looks to expand its consumer base and move into more retail locations, it is building on a foundation established with the US military, Hoist Co-founder and VP Sales Ben Schmidt and Hoist Co-founder and President...
There’s no shortage of beverage innovation out there – but which ideas truly have the potential to shape the category in years to come? We’ll be putting the question to a panel of industry experts in our free-to-attend webinar.
The European Commission is planning to introduce a mandatory front-of-pack nutrition labelling (FOPNL) - but sports drinks may be penalised by a system that does not take into account their specific use, writes Dr Adam Carey, Chairman of the European...
Gatorade is preparing for a massive 2023 rollout of energy drink brand Fast Twitch, designed for athletic performance with 200mg of caffeine, B vitamins, and electrolytes.
While sports drinks are often loaded with sugar and can pack a hefty caloric punch, convincing people to replace them with water or unsweetened options may be more difficult than persuading them to ditch other sugar-sweetened beverages, including soda,...
Gatorade is the undisputed leader in sports drinks, says the new CEO of BODYARMOR, which recently overtook Powerade to capture the #2 slot in the category. But after four years at Chobani, challenger brand extraordinaire, Federico Muyshondt knows a thing...
The Alkaline Water Company is expanding its portfolio with Alkaline88 Sport: a beverage embracing alkaline water alongside functional ingredients to create a sports drink that it believes can stand out in the growing US market.
The increased demand for functional food and drink is anticipated to boost sports drinks sales – and yet, at the same time, growing functional claims across neighboring categories is likely to stiffen competition. How should sports drinks navigate this...
On-going policy efforts to tackle high amounts of fat, salt and sugar in foods and drinks in the EU and the UK are a step in the right direction to ensure a healthy food environment and tackle skyrocketing obesity levels. But a nuanced approach that considers...
PepsiCo is exploring personalized options with big-hitter Gatorade; while Coca-Cola is backing up-and-coming premium sports drink BodyArmor. How are the two beverage giants navigating the sports drinks category?
By Dr Adam Carey, chairman, European Specialist Sports Nutrition Alliance (ESSNA)
Over the past decades, the sports beverage industry has witnessed significant growth. Yet misinformation also surrounds these products. Dr Adam Carey, chairman of the European Specialist Sports Nutrition Alliance (ESSNA), looks at some of these myths...
Natural performance beverage company Cheribundi has launched a reimagined performance line and expanded US retail distribution in an effort to promote its brand in the mainstream.
A new paper suggests that measuring proper hydration in the body is far more complex than might be assumed. Multiple tests might need to be done to get an accurate measurement, the authors claimed.
JBT has launched the AsepFlex Filler, ‘to overcome problems associated with current pouch packaging’ for sports, on-the-go breakfast drinks and infant nutrition products.
The organic and vegan UK startup is primed to launch a line of energy gels and pre-mix hydration drinks and has opened a seed funding round to raise capital to expand.
A metered intake of milk after exercise and thermal dehydration restores whole-body net fluid balance better than carbohydrate–electrolyte sports drinks or water, according to an Irish study.
The European Specialist Sports Nutrition Alliance (ESSNA) has called for a distinction to be made between the two blocked caffeine claims referring to endurance and a further two referring to alertness and concentration.
About 90% of teenagers drink sports drinks for the 'nice taste' not the intended functional purpose, which is needlessly increasing their risk of obesity and tooth erosion, according to a study from the Cardiff University School of Dentistry.
While functional sports drinks have been used by athletes for decades, a wider range of consumers are now turning to the beverages, according to a report from MyDrink Beverages.
The Australian sports drinks market will continue to grow: but sugar-free versions present an opportunity to shake up the sector, according to research firm TechNavio.
THE BEVERAGEDAILY BASEMENT TAPES: CHRIS HANNAWAY, OVERLY SPORTS DRINK
Young entrepreneur Chris Hannaway and childhood friend Will Hammersley launched frozen yogurt brand Arctic Farm into Sainsbury’s at the tender age of 19. Now they’re back with sports drink Overly. This is Chris’s story…
The American Beverage Association (ABA) has lashed out at the British Medical Journal (BMJ) for a critical article series on sports drinks, and said the journal showed bias in overlooking 'widely accepted' research thereon.
Media reports suggesting that mainstream consumers are putting their health at risk by consuming sports drinks are ‘inaccurate and alarmist’ according to the British Soft Drinks Association (BSDA).
The European Commission's Joint Research Centre (JRC) has published three methods to detect an illegal clouding agent that was found earlier this year in sports drinks imported from Taiwan.
A widely publicised journal article attacking the marketing of energy and sports drinks to children and teenagers fails to recognise that youngsters are not the target of campaigns, claims Red Bull.
Danisco flavourists have created a range of sports drink concepts
using their water-soluble citrus flavours and fortified with
healthy ingredients to appeal to the growing number of sports
beverage makers in Asia.
Leading sports drink manufacturers are hoping to increase market
shares this year with major marketing campaigns to coincide with
the Olympics. But the more specialist sector could also get a boost
if a new protein-containing drink...
Energy and sports drinks continued their rapid rise up the soft
drinks rankings last year, driven by new product launches and an
increasing trend towards convenience and on-the-go consumption. But
while most of the growth has come...
Functional waters have exploded onto the global drinks scene in
recent years and become the fastest growing functional beverage,
according to new data from market research firm Euromonitor.
