Whether you’re a start-up or a long-established brand, continued consumer awareness and interest is fundamental to achieving success in the global marketplace. So how can you use social media to do this?
GT’s Living Foods is leveraging social-media to find new SYNERGY kombucha flavors, as the brand revamps its strategy to better engage with consumers about the importance of gut-health, the brand’s director of social media marketing, Sam Ayers, told FoodNavigator-USA....
Market research from Verve has revealed some of the food trends that are taking TikTok by storm and how the industry may leverage the platform for commercial success.
Love them or loath them, social media platforms such as TikTok and Instagram offer fertile ground where brands can spot quickly emerging food and beverage trends that can guide product development.
Used by Nestlé, PepsiCo, Givaudan, Campbell’s, Coca-Cola, General Mills, Dole, and more, Tastewise, the AI-powered real-time food intelligence solution, is sharing the top consumer food and beverage trends for 2022.
Following recent wine launches from Gary Barlow, Kylie Minogue and The Only Way is Essex star Amy Childs, Alex Green, co-founder of distributor Beyond Wines asks: how influential are celebrities in the drinks sector?
Social engagement with alcohol brands has risen far more than other sectors during the coronavirus pandemic. And people are particularly keen to engage with brands that are donating money or resources to coronavirus relief efforts.
Consumer interest in the low and no alcohol category is growing: and this is illustrated by a rise in social media conversations which have risen by more than 80%, according to US consumer analytics company Social Standards.
Sales of alcohol-based ready-to-drink (RTD) formats are on the rise. Jen Draper, marketing director at independent drinks company Global Brands, outlines three key reasons why retailers are experiencing strong demand for RTDs.
Brands are increasingly turning to social media influencers to promote their products and reach a younger audience. This is spreading to alcohol, and influencer marketing platform Traackr analyzed how alcohol brands are engaging with the new trend.
Beetroot, matcha, turmeric and charcoal are helping beverages burst into colour – all the more important as bright and beautiful photos of what we eat and drink continue to gain traction on social media channels. So how is social media shaping beverage...
Social media marketing is a constantly changing world. We take a look at some of the most important issues for 2019 from influencers, data-crunching and fake followers.
Influencer marketing, paid posts and sponsored content have turned into a massive global market on social media platforms like Instagram. But its use with independent craft spirits brands is still in its infancy, poised for an explosion.
Academics in Australia have called into question the lack of regulation for soft drink firms which market to youngsters via social media, arguing that "many young people aged below 13 years are being exposed to a large amount of unhealthy food and...
Red wine has an emoji; but white wine doesn't. So a US winery has submitted an application to create a white wine emoji, responding to requests from its consumers and other white wine lovers.
A new report shows that mainstream media coverage of health concerns regarding soft drinks is increasing, but this has not filtered down to social media where users are more likely to be concerned about packaging and celebrity marketing.
The new wave of beer drinkers are ‘keen to take beer beyond its conventional circumstances and timings’ – and Foresight Factory has analysed over 98 million social media beer posts to pick out the emerging trends in beer.
An Australian study into how alcohol companies use sport to sell their products via social media suggests that businesses go beyond simple promotion by encouraging their audiences to create and share their own booze-boosting content.
Beverages dominated the top ten list of the brands consumers are talking the most about via social media, according to NetBase Social Media Industry Report for 2016.
You can trademark words, phrases, symbols and designs, so what about #hashtags? It's relatively new territory in the world of intellectual property law, but it's well worth doing, say Rebecca Cross and Allison Hagey at law firm BraunHagey &...
Technicolor product launches are an emerging trend among beverage startups and mainstream brands alike, serving as a legitimate marketing tool for reaching a digital audience.
‘There’s a premium on being interesting, relevant and unique’
With the evolution of technology, consumers now have much more power over what they see and share – and so brands are rewarded for telling interesting and engaging stories, explains Diageo.
Marketing messages promoting high-calorie foods are receiving a boost from an unexpected source - teenage social media users - according to a Swedish study.
Social media has transformed the way food manufacturers can engage in emotional marketing and foster brand love among consumers – but tread carefully because it also magnifies errors if you get it wrong, warns one digital marketer.
Nescafé is abandoning its traditional websites in favour of Tumblr: a move aimed to appeal to millennial consumers and particularly those using smart phones and tablets.
Manufacturers of high-end juices, nutritional shakes and smoothies likely will get more bang from their advertising buck in marketing associated with music, sports, technology and politics, according to consumer research conducted by CivicScience.
Alcohol companies have been finding new and sophisticated ways to use the power of social media to pitch drinking as pivotal to the sporting experience, a new Australian study shows.
Brands are using social media to ‘normalise’ alcohol consumption as an integral part of a sporting experience, according to a study from Australia’s Foundation for Alcohol Research and Education.
How is social media changing the shape of the wine world? What does a thriving cocktail culture mean for port? And where is the epicentre of wine growth going to be?
Interactive social media decreases the negative market reaction to product recalls compared to firms who do not use the platform, according to a study.
Coca-Cola’s #MakeItHappy twitter campaign caught plenty of unwanted attention after it was tricked into tweeting chunks of Hitler’s Mein Kampf – but how can other beverage brands avoid similar social media mayhem?
Jaime Crespo, senior brand manager, Lipton North America, says research suggests consumers are 59 times more likely to engage with brands on Instagram than Facebook, while millennials measure wealth more by experiences.
Food packaging is heralding an ‘age of emotion’ with brands tapping into the trend of personalization, attendees at Empack 2014 in Stockholm heard this week.
“We believe that the sugar confectionery category and our brands within it are the 'most honest' category in store": Chewits owner
Food and drink firms are using so called ‘advergames’ and social media to get around laws governing advertising to children, a Channel 4 Dispatches documentary has claimed.
Google Glass, glasses which contain tiny computers on their frames, will shape the wines people buy in the future, predicts Arnaud Daphy of wine marketing consultancy Triptiq.
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DIGITAL DISPATCHES FROM E-BEV 2013, OCTOBER 23-25, DENVER
We caught up with Jim Beam’s social content manager Jason Miller to ask how ‘sexy’ spirits speak to different social media channels and the Beam Inc. bourbon brand’s successes in this space.
Drinktec 2013: CONSUMER ENGAGEMENT at RIGHT TIME THE 'HOLY GRAIL' for brands
Rexam says its novel Editions printing technology can be used with the firm’s aluminum Fusion bottle, which recently caused a stir with the Pepsi Beyoncé launch in Italy in August 2013.
Coca-Cola says its much reported internal study suggesting that social media does not ‘pull its weight’ in business terms is true, but only when such digital campaigns are taken in isolation…
Stricter controls are needed for alcohol advertising on social media platforms in order to restrict children’s access to marketing intended for adults, according to UK charity agency Alcohol Concern.
