From Sprite Winter Spiced Cranberry to Smirnoff Ice's Cremsiffino gift boxes, we take a look at some of the festive drinks on shelves around the globe.
After three years of successful growth, Diageo's alcopops sales
have decreased the company's financial results have revealed. This
week the company has released a new version of its Smirnoff ice
drink in the US, in an attempt...
Proposed changes to the formulation, labelling and advertising of
RTD products in the US could spell trouble for Smirnoff Ice and
other flavoured malt beverages in the long term. But with three
months of consultation ahead, Diageo...
Strong organic growth from the premium drinks business was one of
several key drivers of growth at Diageo, the UK company which is
now wholly focused on its beer, wine and spirits business. Smirnoff
Ice and other RTD brands performed...
