UK-based Sleep Well Milk is set to launch its functional dairy milk for the first time in Asia later this year, with Hong Kong and South Korea the firm’s first two targets.
Yakult Honsha is expanding sales of its Yakult 1000 product – a probiotic drink containing its proprietary Lactobacillus casei strain Shirota and formulated to relive stress and improve sleep across the whole of Japan.
US organic tea brand Numi debuted a branding refresh at the Winter Fancy Food Show in San Francisco last week, alongside new functional sleep teas and premium drinking chocolates.
Thai manufacturer Healthful Co has seen domestic sales spike for its functional drink, which claims to aid sleep, after gaining recognition in the South Korean market.
Marketers often use sports positioning to promote products for energy and pump, but Som Sleep is aligning itself with the sports set to differentiate itself in the sleep aid category.
