The 62,000+ visually-impaired kids in America will now also be able to get loving messages with their snacks, thanks to a special feature Kellogg’s has added to its Rice Krispies Treats.
Will we all be waking up bleary-eyed to bowls of tattooed Corn Flakes any time soon? Probably not, but by suggesting that we could, Kellogg’s has hit on a winning marketing ploy.