Red Bull

Red Bull charging into Indian court battle?

Red Bull charging into Indian court battle?

Over one and a half million cans of Red Bull have been stripped from western Indian shelves by a state level food regulator due to the caffeine content of products, according to our sister site FoodNavigator-Asia.com.

Red Bull fights Pit Bull filler to EU court defeat

Red Bull fights Pit Bull filler to EU court defeat

By Ben Bouckley

Simply filling a soft drink bearing a trademarked brand name does not itself violate an EU directive regarding use of that sign, according to the European Court of Justice (CJEU) in a high-profile ruling involving Red Bull.

Negative press has simply boosted US energy drink sales, analyst

Negative press has simply boosted US energy drink sales, analyst

By Ben Bouckley

Negative publicity concerning the possible adverse effects of energy drinks has only encouraged US energy drink growth in recent years, with consumers attracted by ‘edgy’ product positioning, but another formula is needed to boost growth.

Red Bull Energy Shots: Pulled in the US despite growing sales

Red Bull cans energy shots and Cola in US (but not Europe)

By Shane Starling

Global energy drink leader Red Bull has taken a rare step back by withdrawing Red Bull Cola and Red Bull Energy Shots from the US market – but says it has no plans to withdraw the products from the other 20 markets where they are sold.

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