New Zealand-founded hard seltzer brand Everyday Weekend is aiming to seize growth opportunities in the ready-to-drink (RTD) alcoholic beverages category across Asia through affordable pricing and community marketing strategies.
Once a soda giant, Coca-Cola has evolved its portfolio into categories that would once have been unimaginable for company (take, for example, RTD alcohol or AI-generated flavors). So how does the company steer its innovation efforts towards success?
Sales of alcohol online are becoming increasingly important: but it’s extremely difficult for retailers and brands to know if they’re selling to underage drinkers. A new set of guidelines from the UK’s Retail of Alcohol Standards Group (RASG) sets out...
The RTD alcohol category is expected to grow by +12% in volume between 2022 and 2027, hitting $40bn by 2027 across 10 key markets, according to new data from IWSR Drinks Market Analysis. As the category matures, premiumization will be a key driver moving...
Labatt Breweries of Canada (AB InBev) becomes the distributor across Quebec of Duvernois Creative Spirits’ non-alcoholic portfolio, which features the Romeo's Gin non-alcoholic and Bockale brands.
Beer giant Asahi is tweaking the taste and packaging of its long-time product, the Asahi Super Dry, and says that today’s consumers are seeking out an “elevated experience” through a brand story, healthier options, and flavour innovations.
What’s trending in the US spirits scene this summer? Sean Eckhardt, Senior Vice President of US Sales at Bacardi, tells us how the company is tracking continued growth in tequila, RTDs and rum.
Sapporo Breweries and IBM Japan have jointly established an artificial intelligence (AI) system that significantly reduces the time and cost of new product development, and which is poised to play a key role in the alcohol firm’s future innovations.
Italian firm NIO Cocktails has concocted plans to double its production capacity from 2.5m packs a year to meet rising demand for premium pre-mixed cocktails, with Singapore, Japan and Hong Kong all proving to be key export markets.
In its annual consumer trends report, Drizly finds that inflation is prompting a return to drinking at home; consumers appear less focused on RTD cocktails and hard seltzers this summer than in previous years; and red wine is in vogue.
Cocktails used to be about a fancy evening drink at a trendy bar. But lockdowns bred a new generation of at-home bartenders; hybrid workers have changed the concept of happy hour; and the convenience of RTDs has opened up a whole new set of potential...
Pernod Ricard USA will invest $22m in creating its first-ever RTD canning line, located at its Fort Smith plant in Arkansas: boosting its ability to bring RTDs to market swiftly.
While hard seltzer has been in the limelight over the last few years, cocktails and long drinks are forecast to command a greater share of the RTD category by 2026 with premium and fuller-flavored drinks driving forward innovation.
What’s piquing the attention of BeverageDaily readers? There’s a lot of interest in the growing low to no alcohol market – whether that’s stocking supermarket shelves or catering for non-drinkers at events. Meanwhile, readers are keen to keep up with...
Monster plans to launch its first flavored malt beverage RTD alcohol product at the end of the year, promising a drink that will ‘carve out its own unique space’ in the increasingly crowded sector. And the company signals that this will be more than a...
Tequila volumes are expected to grow at a CAGR of 7% between 2021 and 2026: far exceeding 2% growth in global spirits volumes. So how is this market going to evolve?
What’s piquing the attention of BeverageDaily readers? From new RTD cocktail innovations to ideas for boosting beverage can recycling, here’s a round-up of our most-read articles from July.
As the RTD category continues to grow, Pernod Ricard expects to see heightened demand for high quality ingredients, an explosion in flavor variety, and more creative concepts in the category.
What's big in the US spirits scene this summer? Sean Eckhardt, Senior Vice President of US Sales at Bacardi, explains how the company has shaped its portfolio for the summer months - along with his take on the trending tequila, RTD alcohol, and lower...
Truss expands its cannabis beverage portfolio in Canada while bubly launches bellini bliss in the US for the summer months. We take a look at some of the new beverages launching around the globe.
RTD alcohol has moved on from the cheap sugary versions of the 80s and 90s: and it will be premium versions that drive the fast-growing category forward, according to industry giant Bacardi.
The distilled spirits sector achieved strong growth in 2021, driven by the gradual reopening of restaurants and consumers trading up to super-premium spirits at-home, according to the Distilled Spirits Council of the United States (DISCUS). Pre-mixed...
RTD alcohol volumes have been growing faster than any other major drinks category since 2018, and are expected to significantly outperform the wider beverage alcohol market over the next five years, increasing their market share to 8% by 2025 in the top...
AB InBev’s Beyond Beer business – which includes brands such as Mike’s Hard, Flying Fish and Bud Light Seltzer - generated more than $1bn in 2020 and grew by more than 40% in Q1, 2021.
No and low alcohol drinks are ready to revolutionise the RTD market. But while brands may focus on reduced ABV and calorie content, at the end of the day it's the taste which will determine whether they win or lose in the marketplace, writes Highball...
It’s clear that consumers are embracing ready-to-drink beverages. Demand for RTD alcoholic beverages has been rising over the past few years, led by hard seltzers’ skyrocketing popularity like White Claw and Truly. As consumers embrace RTD beverages’...
Growth in RTD alcohol has exceeded Brown-Forman’s expectations this year: with the spirits giant championing a boom in Jack Daniel’s RTD and recent acquisition Part Time Rangers. But is the growth in RTD alcohol just a reaction to coronavirus or a long-term...
Aged just 26, two childhood friends and beverage entrepreneurs are ready to lead the charge in Canada’s lower alcohol movement with their 3% ABV premium gin soda brand, Good Sunday.
