Portman Group

Does this image feature nostalgic cues - or bright colours that appeal to children?

Nostalgia may seem nice – but alcohol brands should use with care

By Rachel Arthur

An increasing number of brands are drawing on nostalgia as a marketing tool: but alcohol brands that try to appeal to an adult’s inner child must take care that they do not also inadvertently appeal to children today, warns the Portman Group.

The packaging in question, which CollaGin says is no longer available.

CollaGin complaint upheld for ‘making therapeutic claims’

By Rachel Arthur

The Independent Complaints Panel has upheld two complaints against CollaGin – a UK gin distilled with pure collagen – for packaging that ‘suggested the product had therapeutic qualities or could help with the consumer’s appearance in some way’.

Portman Group panel tight-lipped after Diageo criticism

Portman Group panel tight-lipped after Diageo criticism

By Ben BOUCKLEY

The UK’s Portman Group has declined to comment after Diageo criticized a decision by the alcohol-funded body’s Independent Complaints Panel stating that a display used to drive impulse C-store sales of Smirnoff, Gordon’s and Bell’s spirits encouraged...

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