An increasing number of brands are drawing on nostalgia as a marketing tool: but alcohol brands that try to appeal to an adult’s inner child must take care that they do not also inadvertently appeal to children today, warns the Portman Group.
The Independent Complaints Panel has upheld two complaints against CollaGin – a UK gin distilled with pure collagen – for packaging that ‘suggested the product had therapeutic qualities or could help with the consumer’s appearance in some way’.
The UK’s Portman Group has declined to comment after Diageo criticized a decision by the alcohol-funded body’s Independent Complaints Panel stating that a display used to drive impulse C-store sales of Smirnoff, Gordon’s and Bell’s spirits encouraged...
While it welcomes a new UK parliament alcohol strategy, influential industry body the Portman Group said it was 'deeply disappointing' that the committee that wrote it did not appreciate the significance of an 'innovative unit reduction...
The Portman Group, an industry-led responsibility body says the number of complaints made under its code of practice for alcohol packaging has reached a decade-long high amidst growing concerns over drink branding.
A battle of biblical proportions is being pitched in the UK between a leading independent brewer and a national social responsibility group that could impact industry policy on self regulation of drinks promotions.
The ongoing debate on the effectiveness of self regulating responsible advertising for European sprits manufacturers rages on with a new report suggesting the industry in generally is living up to its commitments.
Some smaller brewers appear unconcerned by a new UK drive to encourage consumer to complain about alcohol advertising that they deem to encourage irresponsible drinking, citing wider concerns over corporate responsibility.