UK soft drink producer A.G. Barr has taken an initial 60% equity stake in porridge and plant-based milk business Moma Foods Limited; with an agreed path to full ownership over the next three years.
Cereal manufacturer Nestle has announced it is to cut the salt
content of one of its leading brands by 15 per cent, appeasing
health-conscious consumers and giving the product a healthier
image.
The traditional breakfast appears to be making a comeback with
consumers tuning into the health benefits of porridge oats and
driving growth in a formerly small sector of the cereal market.