Hoping to attract younger drinkers to the category, Pernod Ricard’s new wine range is designed to match gourmet fast food and offer a ‘simple yet hugely effective pairing’ for burgers or takeaways.
Glass remains by far the most dominant packaging format for wine and spirits. But it's heavy to transport, creating concerns over carbon emissions. Will consumers accept the innovations trying to offer more sustainable packaging formats?
Pernod Ricard has entered into an agreement in principle with Stock Spirits Group to sell the Clan Campbell Blended Scotch Whisky brand to the Polish spirits and liqueur company.
Pernod Ricard’s Irish Distillers and Heineken Ireland are coming together on a three year collaboration to support malting barley farmers adopt regenerative agricultural practices on their farms.
Pernod Ricard will invest $250m over five years to build a carbon neutral distillery and aging warehouses in Marion County, Kentucky, for its Jefferson’s Bourbon brand.
Pernod Ricard USA will invest $22m in creating its first-ever RTD canning line, located at its Fort Smith plant in Arkansas: boosting its ability to bring RTDs to market swiftly.
Pernod Ricard will acquire Código 1530 and its range of ultra-premium and prestige tequilas: in a move to strengthen and diversify its portfolio of trending agave drinks.
Tequila, mezcal and whiskey are booming in the on-premise. John Barrett, Chief Commercial Officer at Pernod Ricard USA, looks at the trends as the channel continues to recover from the pandemic.
Pernod Ricard’s Irish Distillers will invest €250m ($248m) in building a new distillery in Midleton Co. Cork in order to boost production capacity for its Irish whiskey portfolio.
As the RTD category continues to grow, Pernod Ricard expects to see heightened demand for high quality ingredients, an explosion in flavor variety, and more creative concepts in the category.
Eying up strong growth – and strong growth potential - of its American whiskey portfolio, Pernod Ricard is creating a dedicated business unit called ‘The American Whiskey Collective’ to manage marketing and production of its premium challenger brands.
The Absolut Company, part of Pernod Ricard, has partnered with Blue Ocean Closures (BOC), a start-up based in Sweden, to develop an innovative natural fiber-based closure cap for its bottle.
Pernod Ricard’s Irish Distillers will invest €50m ($52m) in Midleton Distillery over the next four years to create a carbon neutral operation by the end of 2026.
Chivas Brothers, the Scotch Whisky business of Pernod Ricard, will make a £88m ($110m) investment into two strategic Speyside single malt distilleries: with a focus on upgrading sustainable technologies and building production capacity to meet the global...
From gift boxes to celebratory drinks, the holidays are a key sales period for spirits. John Barrett, Chief Commerical Officer at Pernod Ricard USA, tells BeverageDaily what the drinks giant expects over the holiday period this year - as well as revealing...
With acquisitions such as Rabbit Hole and TX, Pernod Ricard USA is building a ‘new-fashioned’ whiskey portfolio: with the focus on pushing boundaries rather than adhering strictly to tradition.
A new partnership between alcohol brands, online retailers and delivery platforms pledges to create robust global standards for responsible online sales and deliveries of alcohol: with AB InBev, Molson Coors, Asahi, Drizly and Uber Eats all part of the...
Absolut has launched its paper bottle prototype in the UK and Sweden this week: testing the design as part of its journey to create a fully bio-based bottle for spirits.
Non-alcoholic spirits: a fledgling category - but one with plenty of potential. Pernod Ricard, which is behind brands such as Ceder’s and Celtic Soul, eyes up four trends it expects to see in non-alcoholic spirits in the future.
Absolut will start trialling a paper bottle prototype in the UK and Sweden: aiming to ‘turn the spirits industry upside down with packaging that invokes real and long-lasting behavioral change’.
Releasing its FY20 results today, Pernod Ricard says it has proved its resilience during the coronavirus pandemic but expects continued uncertainty and volatility in the market moving forward.
Pernod Ricard has purchased the remaining stake in ultra-premium Black Forest dry gin Monkey 47: following its acquisition of a majority stake in 2016.
Pernod Ricard has made a ‘significant investment’ in KI NO BI Kyoto Dry Gin: which will be used primarily to build a new, state-of-the-art, distillery to meet the growing demand for ultra-premium gin.
Pernod Ricard has signed a strategic partnership with one of China’s largest baijiu producers, Wuliangye International (HK) Limited: as both parties aim to accelerate their development in the Asian and global spirits markets.
Pernod Ricard will open around 280 roles to voluntary redundancy as it consolidates its French operations and seeks to return sales in the country to growth.
Pernod Ricard and Park Street Imports highlight the drivers of M&A in craft spirits, and talk about what both founders and investors must do to create a successful long-term partnership.
Pernod Ricard Winemakers has announced it will use 100% renewable electricity in Australia by the middle of next year: aided by the opening of the largest combined winery solar installation in the country.
Pernod Ricard says its new whisky joint venture in Myanmar represents the first time a major global producer of wine and spirits has established a formal presence in the country.
Pernod Ricard will stop using non-biodegradable plastic straws and stirrers in any part of its business: asking all global affiliates to refrain from using them at Pernod Ricard events.
The UK’s advertising watchdog has banned an Absolut vodka Facebook advert because the people in the video appeared to be under 25 years old – although Pernod Ricard points out that the interpretation of age is subjective.