Pernod Ricard

Greasy Fingers launches in the UK this month. Pic: Pernod Ricard

Pernod Ricard UK launches ‘Greasy Fingers’ wine range

By Rachel Arthur

Hoping to attract younger drinkers to the category, Pernod Ricard’s new wine range is designed to match gourmet fast food and offer a ‘simple yet hugely effective pairing’ for burgers or takeaways.

Pic:getty/efenzi

Our top 5 articles of March

By Rachel Arthur

What’s piquing the attention of BeverageDaily readers? Here’s a round-up of our most read articles in March.

Pernod Ricard USA invests in first RTD canning line

Pernod Ricard USA invests in first RTD canning line

By Rachel Arthur

Pernod Ricard USA will invest $22m in creating its first-ever RTD canning line, located at its Fort Smith plant in Arkansas: boosting its ability to bring RTDs to market swiftly.

Pic:getty/annabelbreakey

Pernod Ricard creates dedicated American whiskey unit

By Rachel Arthur

Eying up strong growth – and strong growth potential - of its American whiskey portfolio, Pernod Ricard is creating a dedicated business unit called ‘The American Whiskey Collective’ to manage marketing and production of its premium challenger brands.

Pic: Absolut

Absolut develops fiber-based bottle cap

By Rachel Arthur

The Absolut Company, part of Pernod Ricard, has partnered with Blue Ocean Closures (BOC), a start-up based in Sweden, to develop an innovative natural fiber-based closure cap for its bottle.

Artist's impression of the Aberlour distillery expansion. Pic: Chivas Brothers

Chivas Brothers invests $110m in Scotch whisky distilleries

By Rachel Arthur

Chivas Brothers, the Scotch Whisky business of Pernod Ricard, will make a £88m ($110m) investment into two strategic Speyside single malt distilleries: with a focus on upgrading sustainable technologies and building production capacity to meet the global...

'Consumers have found ways to recreate the bar experience at home, becoming skilled cocktail makers themselves'. Pic:getty/thegoodbrigade

Pernod Ricard pinpoints this year's holiday trends

By Rachel Arthur

From gift boxes to celebratory drinks, the holidays are a key sales period for spirits. John Barrett, Chief Commerical Officer at Pernod Ricard USA, tells BeverageDaily what the drinks giant expects over the holiday period this year - as well as revealing...

Absolut vodka debuts paper bottle

Absolut vodka debuts paper bottle

By Rachel Arthur

Absolut has launched its paper bottle prototype in the UK and Sweden this week: testing the design as part of its journey to create a fully bio-based bottle for spirits.

RTD Absolut Mixt will be one of the two products to trial the paper bottle. Pic: Absolut.

Absolut trials paper bottle prototype

By Rachel Arthur

Absolut will start trialling a paper bottle prototype in the UK and Sweden: aiming to ‘turn the spirits industry upside down with packaging that invokes real and long-lasting behavioral change’.

Pernod Ricard invests in Japanese gin brand

Pernod Ricard invests in Japanese gin brand

By Rachel Arthur

Pernod Ricard has made a ‘significant investment’ in KI NO BI Kyoto Dry Gin: which will be used primarily to build a new, state-of-the-art, distillery to meet the growing demand for ultra-premium gin.

Stock picture: getty/matucha

Pernod Ricard to acquire Castle Brands

By Rachel Arthur

Pernod Ricard will acquire Castle Brands, a developer and marketer of premium and super-premium brands including Jefferson’s bourbon whiskey.

'Big can learn from small, and small can learn from big' - Pernod Ricard's New Brand Ventures division. Pic: Getty/peterkernoch

Guest podcast

Lessons in craft M&A: Rabobank Liquid Assets Podcast

By Rabobank

Pernod Ricard and Park Street Imports highlight the drivers of M&A in craft spirits, and talk about what both founders and investors must do to create a successful long-term partnership.

Pic:getty/monrudee

Pernod Ricard bans plastic straws and stirrers

By Rachel Arthur

Pernod Ricard will stop using non-biodegradable plastic straws and stirrers in any part of its business: asking all global affiliates to refrain from using them at Pernod Ricard events.