Pepsico

Coke’s Monster Marriage: The 5 Key Talking Points

COKE'S MONSTER MARRIAGE: WINNERS AND LOSERS

Coke’s Monster Marriage: The 5 Key Talking Points

By Ben BOUCKLEY

As Coke inks a $2bn+ deal to buy a stake in Monster Energy, we explore the implications for energy drinks – and predict a harder fight for PepsiCo and Red Bull.

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