PepsiCo’s new mid-calorie cola brand ‘NEXT’ risks 're-hashing a failed concept behind a new flavour', despite data supporting low-calorie cola growth, according to Euromonitor International.
Unlike Coca-Cola which has recently introduced a mini can in the US to encourage healthier drinking habits, Britvic and PepsiCo are increasing their bottle sizes in the UK for the same reason.
Arla Foods' new functional ingredient, Gaio tagatose, believed to
enhance toffee and mint flavour and prolong the sweetness delivery
in chewing gum, is to debut in the US market under Pepsi.
