Online digital shopping is an increasingly important aspect of shopper acquisition, as what happens digitally often influences brick-and-mortar shelves, a panel of e-commerce experts shared in a recent Circana webinar.
New research shows an increasing number of consumers shun grocery stores in favor of digital grocery shopping, with hybrid shopping on a steady rise since the pandemic.
Mainstream culture has seen huge changes with the rise of social media, the internet, ecommerce and smartphones. Innovation and disruption has turned many industries upside down when it comes to retail and marketing, but to date the drinks industry has...
