Hard seltzers continue to spring onto shelves; but there's also innovation with 'mind-cooling drinks' and plant-powered energy drinks. We take a look at some of the new products hitting the shelves around the globe.
Coca-Cola has been streamlining its portfolio: cutting down from 400 to 200 master brands. This doesn’t mean the company has abandoned NPD, says CEO James Quincey – rather, he sees the strategy as clearing the way for the ‘next generation of innovation’.
With the momentum behind Dry January stronger than ever, a raft of new products are hitting the shelves this month to cater for health-conscious consumers.
By Tom Harvey, co-founder, YesMore Drinks Marketing Agency
What are the big, overarching trends that have shaped 2020 - and which will continue to make their presence felt in 2021 and beyond? Tom Harvey, co-founder of YesMore Drinks Marketing Agency, outlines his six top picks in this guest article.
By Danielle Jackson, strategic planner, Zeal Creative
The festive period is an incredibly special time for consumers, retailers and not least of all brands: a number of which offer up their own version of Christmas spirit through seasonal varieties and limited-edition products. But do they support brand...
What will be the top tastes of 2021? Classics like citrus will evolve with more exotic variants; botanicals and florals will offer a premium flourish; and our taste for adventure will bring flavors from the Mediterranean and Asia to the forefront. We...
Brands which copy successful innovations will forever be playing catch up. Instead, they should understand why an innovation has succeeded and use those insights to carve out their own path, writes Stephen Firth, senior partner, Vivaldi London, in this...
What does successful innovation look like in a year defined by a global pandemic? From big seltzer bet Bud Light Hard Seltzer in the US, to a new beer from a company-government-farmer collaboration in Ecuador, AB InBev CEO Carlos Brito highlights three...
With a beer-like look and texture, a new nitrogen-infused cold-brew tea brand believes it can tap into the growing group of consumers looking for alternatives to alcoholic beers.
From hibiscus infused CBD waters to botanical alcohol alternatives, we take a look at some of the new products hitting the shelves around the globe this month.
Coronavirus has turned business models and consumer trends on their heads. However, the importance of innovation is not going to change: “Innovation will continue to be a source of future growth,” says Coca-Cola. But the direction of innovation - and...
Hard seltzers are out in force as the US and UK look forward to summer: while functional coffee and boxed cold brew tea are among the other innovations hitting shelves around the globe.
PepsiCo is putting local culture and comfort at the heart of its NPD strategy in China with the launch of its first domestic market-inspired launch – an Osmanthus-flavoured soft drink.
In the northern hemisphere beverage launches take on an autumnal theme - take for example Cinnamon Coke or Bacardi Ginger - while in the southern hemisphere non-alcoholic Heineken 0.0 launches in Australia ready for the summer. We take a look at some...