AB InBev hit a home run with its Puppy Love advertisement aired during the 2014 Super Bowl but the success of Newcastle Brown Ale’s cheeky campaign shows the digital tail may soon wag the dog.
Heineken has agreed to sell its Finnish 'multi-beverage' business Hartwall to Danish Royal Unibrew for €470m and the two brewers will extend a licensing agreement allowing the latter to brew the Dutch firm's eponymous flag brand under license.
This week, Cott posts declining profits for its first quarter,
S&N is finally split up by its new owners and Gatorade is
reportedly facing stiff competition within its domestic US market.
This week, Scottish & Newcastle finalised the £10bn sale of its
operations to a consortium consisting of rivals Carlsberg and
Heineken, and Inbev could be set to reduce staff at one of its UK
breweries.
Scottish & Newcastle (S&N) today said that no part of
its operations are immune from restructuring designed to drive
greater value from its beer brands, part of the company's bid
to fight off a takeover offer by two rival...
Eastern Europe continues to boost the fortunes of brewer Scottish
& Newcastle, driving comparable sales growth of 7.8 per cent to
£2.1bn (€3bn) for the first half of the year as the company moved
to offset increased input and...
Scottish & Newcastle is on track to meet its expectations for
continued full year profit throughout both its established and
emerging markets, the company said yesterday.
Scottish and Newcastle (S&N), the UK's leading brewery, plans
to close its Tyne Brewery in Newcastle and acquire Federation
Brewery from Northern Clubs Federation Brewery (NCFB). Both plants
have been operating below industry...
Brewers are frequently looking to extend their product ranges via
sub-brands and flavour variants, but Scottish Courage in the UK has
taken this one step further with the launch of a Newcastle Brown
Ale ice cream. A bold move, but...