Winegrowers in New Zealand have embarked on their largest ever research and development project in a bid to capitalise on the world’s growing taste for so-called “lifestyle wines”, which are lower in calories and alcohol.
Philosopher Julian Baggini has been commissioned by the New Zealand Food and Grocery Council to give his take on the serious issues affecting the industry. Here, he looks at how alcohol abuse can be tackled by using the brain more than legislative brawn.
Cider is the rising star of New Zealand’s alcoholic beverages market even as consumption of beer in the country is showing a steady decline, said a top official from Lion, the Australasian food and beverage major.
A growing number of investors are eyeing New Zealand’s nascent spirits industry, with many small and medium-sized firms jostling to replicate the successes of the country’s wine growers, a new report has revealed.