High sugar prices stimulate neotame take up, NutraSweet High sugar prices stimulate neotame take up, NutraSweet 09-Feb-2011 By Jess Halliday The NutraSweet Company's sales of high intensity sweetener neotame grew by 20 per cent between 2009 and 2010 – and the same percentage is expected this year as sugar prices are expected to keep rising due to short supplies.