Without the resources or knowledge to strategize, create, mint and distribute an NFT collection, smaller brands still remain intimidated by the idea. But NFT agency Myntr likens the ascension of NFTs to that of eCommerce: initially used by big brands...
Non-fungible tokens (NFTs) have been touted as a new-age way for premium alcohol brands to offer consumers a simultaneous luxury experience and authenticity guarantee, which could help solve some of the industry’s biggest food safety and fraud issues.