PepsiCo is refreshing its 2 liter bottle design across its whole portfolio: bringing in a ‘modern, functional and easy-to-use’ bottle that is easier to grip and pour.
Nielsen’s annual Top 25 Breakthrough Innovation awards whittled down 45,000 CPG products and singled out five US beverages. Products from PepsiCo and Coca-Cola were among those gaining top honors; alongside hard seltzer success story White Claw.
PepsiCo’s Mountain Dew brand has launched Mtn Dew Amp Game Fuel in the US: a line of drinks designed by video gamers and optimized for ‘an enhanced gaming experience’ with features such as a no-slip grip, resealable lid, and ingredients for alertness.
PepsiCo says its focus on introducing new lower calorie beverages in the US this summer has come at the expense of its core Pepsi and Mountain Dew brands: with the company now pledging to step up marketing, shelf space, and low/no calorie options for...
PepsiCo’s 2015 launches will see an increased focus on products with health benefits, while it will push smaller packages to make the most of growth in its on-the-go business.
PepsiCo brand Mountain Dew Kickstart tells us its two new flavor lines with higher juice content, coconut water and slightly less caffeine are targeted at a core ‘cross cultural millennial male’ consumer.
PepsiCo’s has pulled a Mountain Dew advert created by controversial US hip-hop artist Tyler the Creator, after causing uproar after viewers claimed it embraced racial stereotypes and trivialized violence towards women.
PepsiCo claims that its new malt-based Mountain Dew is unlike any other soft drink on the US market, and predicts consumers will be keen to try the premium-priced limited edition 'craft soda’.
