Monster Energy

Pic:getty/enchantedfairy

Our top 5 stories of November

By Rachel Arthur

What’s piquing the attention of BeverageDaily readers? Here’s a round-up of our most-read articles from November.

Pic:getty/justinpaget

Our top 5 stories of August 2022

By Rachel Arthur

What’s piquing the attention of BeverageDaily readers? From Monster’s alcohol strategy to the latest innovations in wine packaging, here’s a round-up of our most-read articles from August.

Coca-Cola is developing two new energy drinks that it plans to market with its own brands in 2019. Pic: ©GettyImages/NooMUboN

Monster fights with Coca-Cola over competing energy drinks

By Beth Newhart

As the largest shareholder in Monster Beverage, Coca-Cola struck a non-competing deal with it when it comes to energy products. Now the two companies have a difference of opinion over Coke’s plans to release new energy drinks in 2019.

Monster trademarks Ultra Sunrise: Taking on Mountain Dew Kickstart?

ENERGY GIANT RUMORED TO BE READYING LAUNCHES TO GRAB MORNING, AFTERNOON, EVENING CONSUMPTION

Monster Energy trademarks Ultra Sunrise: Taking on Mountain Dew Kickstart?

By Ben BOUCKLEY

Monster Energy has filed a US trademark for the term Ultra Sunrise and one analyst predicts the name will be used for a CSD that will take on $150m brand Mountain Dew Kickstart.

Mother sues Monster Energy over death of son, 19

NO 'CAUSAL CONNECTION' PROVEN: MONSTER BEVERAGE CORPORATION

Mother sues Monster Energy over death of son, 19

By Ben BOUCKLEY

The mother of a US teenager yesterday sued Monster Beverage Corporation alleging that his death in 2012 following a cardiac arrhythmia was a direct result of his drinking Monster Energy.

Energy to engage?

Does the energy shot market have room for a new player?

By Elaine Watson

A David vs Goliath battle is set to be waged in the US energy shots sector as two ex-Marines seek to carve out a niche in a market so competitive that even Red Bull has thrown in the towel and made a sharp exit.