Molson Coors has big plans for Madri Excepcional: a Spanish-style lager that’s growing fast in the UK and will now launch in North America. Meanwhile, the company is updating the Blue Moon brand to help it reach its potential; as well as debuting further...
Molson Coors says it has achieved the aims of its 2019 Revitalization Plan: now it wants to refine that strategy to accelerate growth. From digital transformation to ‘aggressive premiumization’, here’s how it’s going to do that.
Molson Coors Beverage Company will expand its partnership with ZOA Energy: an energy drink brand co-founded by Dwayne “The Rock” Johnson, Dany Garcia, Dave Rienzi and John Shulman.
Molson Coors Beverage Company is moving its Fort Worth brewery in Texas to wind-powered, 100% renewable electricity this month: one step towards a target of net zero emissions by 2050.
Global Brands Limited has purchased the Hooch, Hooper’s, and Reef trademarks from Molson Coors Beverage Company. The brands have been produced and distributed by Global Brands since 2012 and will now form parts of its owned portfolio.
Molson Coors has broken ground on a new $65m variety packing warehouse in Fort Worth, Texas, as part of its long-term plan to bring more hard seltzer production in-house.
Coors Light will start transitioning to sustainably-sourced cardboard-wrap carriers in North America later this year, as it pledges to eliminate plastic rings from its packaging globally.
Following on from their Topo Chico Hard Seltzer collaboration, Molson Coors and The Coca-Cola Company will launch new alcohol drinks inspired by the Simply Juices brand.
Molson Coors Beverage Company will stop production of its Saint Archer brand and sell its San Diego-based brewery and taproom to Kings & Convicts Brewing Co., which owns the Ballast Point brand.
Diageo has extended its partnership with Molson Coors Beverage Company: which will see the latter distribute Diageo’s beer portfolio in most Central and Eastern European markets as of January.
After less than a year on the market, Veryvell -- a sparkling CBD beverage brand launched by a joint venture (Truss) between Molson Coors and Canada-based cannabis and CBD supplier HEXO Corp -- is steadily expanding to new markets, gaining positive consumer...
Molson Coors will concentrate its efforts on 'red-hot' Vizzy and Topo Chico hard seltzers as it makes the decision to discontinue Coors Seltzer in the US.
Molson Coors Beverage Company has announced investments to increase hard seltzer production capacity in its Canadian operations by 300% and balance Canadian hard seltzer production between owned facilities and trusted third parties.
Truss Beverage Co – the joint venture of Molson Coors Canada and Hexo Corp – is launching six new products with CBD and THC in Canada. Having emerged as the category leader, what has it learned from its initial 2020 launches – and where does it see the...
Molson Coors has entered into three new partnerships – with Jimmy’s Iced Coffee, Lixir Drinks and Tarquin’s Gin & Twin Fin Rum – as it launches a Beverage Hub division dedicated to building beverages beyond beer.
Molson Coors has set out a $1bn revenue target for its emerging growth division: with CBD beverages, craft and non-alcoholic beverages set to power growth.
The company that specializes in liposomal delivery systems says it intends to disrupt the CBD beverage industry via its patent-pending nanoemulsion delivery technology.
Molson Coors has launched a new line of non-alcoholic, sparkling CBD beverages in Colorado: with each beverage offering ‘a unique blend of CBD and adaptogens’.
Molson Coors is ramping up its hard seltzer strategy: increasing production capacity by 400%, launching new innovations Proof Point and Topo Chico, and aiming for a double-digit share of the US hard seltzer category next year.
Molson Coors has made an exclusive agreement with The Coca-Cola Company to manufacture, market, and distribute Topo Chico Hard Seltzer in the US: launching in the first half of 2021.
While coronavirus has delayed some innovations, Molson Coors is powering ahead with its hard seltzer strategy – the launch of Vizzy hard seltzer and Coors seltzer – and is ‘very pleased’ with the initial response.
Molson Coors and HEXO have formed a joint venture to explore opportunities for non-alcohol hemp-derived CBD beverages in Colorado: part of Molson Coors’ strategy to grow beyond the beer aisle.
Molson Coors is stacking its hard seltzer portfolio with the announcement of the Leinenkugel’s Spritzen. It claims to be the first to a new category, beer brewed with fruity seltzer.
Molson Coors will launch a new hard seltzer under its Coors brand in July. “In the spirit of smart core innovation, what better brand than Coors to get into hard seltzers?” says the company.
A mass shooting on Wednesday afternoon left six people dead, including the suspected gunman, at the Milwaukee, Wisconsin brewery campus of Molson Coors Beverage Company.
Makers of the Brizzy hard seltzer drink have filed a trademark infringement lawsuit against Molson Coors, who plans to release a hard seltzer called Vizzy this year.
Molson Coors Beverage Company plans to stop production at its Irwindale, California, brewery by September. It has also entered into an agreement with Pabst Brewing Co, which gives Pabst the option to purchase the facility.
Third quarter results for Molson Coors Brewing Company this week revealed major restructuring plans for its North American business. Relocations and job cuts will occur in order to ‘revitalize’ the company.
In 2018 Molson Coors purchased Clearly Kombucha in California, and this year it's launched a hopped sparkling water in the UK. The beer giant is increasing its presence in the no/low ABV arena by moving outside of its core beer zone.
Irish-headquartered food company Kerry Group has inaugurated its new facility in India, which when fully operational, will support 300 new jobs, however, the group's consumer foods division, Kerry Foods, is to close its site in Burton in the UK with...
Molson Coors says its well placed to take a ‘meaningful share’ of the cannabis beverage market in Canada when it opens up in the fall of 2019, eyeing the size of a substantial prize.
Molson Coors Canada has broken ground on a new 140-acre facility in Longueuil with a focus on sustainability, promised to be the beer giant’s most ‘modern and forward-looking’ brewing site and distribution facility to date.
Molson Coors Canada and Canadian cannabis producer The Hydropothecary Corporation are to form a joint venture focusing on non-alcoholic, cannabis-infused beverages for the Canadian market following legalization.
