Molson Coors

Molson Coors powers ahead with hard seltzer launches

Molson Coors powers ahead with hard seltzer launches

By Rachel Arthur

While coronavirus has delayed some innovations, Molson Coors is powering ahead with its hard seltzer strategy – the launch of Vizzy hard seltzer and Coors seltzer – and is ‘very pleased’ with the initial response.

Molson Coors to launch Coors Seltzer in July

Molson Coors to launch Coors Seltzer in July

By Rachel Arthur

Molson Coors will launch a new hard seltzer under its Coors brand in July. “In the spirit of smart core innovation, what better brand than Coors to get into hard seltzers?” says the company.

Stock picture: getty/rusak

Molson Coors to cease production at California brewery

By Rachel Arthur

Molson Coors Beverage Company plans to stop production at its Irwindale, California, brewery by September. It has also entered into an agreement with Pabst Brewing Co, which gives Pabst the option to purchase the facility.

Pic:getty/sarapul38

Molson Coors buys Hop Stuff Brewery

By Rachel Arthur

Molson Coors has bought the brewery, brand and taprooms of Hop Stuff Brewery, after the London craft brewery was hit by financial difficulties.

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