McDonald’s global McCafe division relies heavily on inexpensive, quality coffee, requiring a strong relationship with coffee farmers and a transparent supply chain. The company has committed to sustainably sourcing 100% of its coffee by 2020.
There is nothing so redolent of a corporate mid-life crisis as the
strategic equivalent of a new car, new girl and new image, set
firmly on the shoulders of the same old idea. McDonald's, it seems,
is firmly in the throes of...