McDonald’s Europe reaches sustainability milestone to source 100% wood fibre from recycled or certified virgin sources by 2016 05-Nov-2015 By Jenny Eagle McDonald’s has announced all centrally-sourced packaging distributed across its 38 European markets is now chain-of-custody certified.
McDonald's: facing fat Weekly comment McDonald's: facing fat 26-Sep-2005 There is nothing so redolent of a corporate mid-life crisis as the strategic equivalent of a new car, new girl and new image, set firmly on the shoulders of the same old idea. McDonald's, it seems, is firmly in the throes of...