Marketing

Which way for European nutrition innovation?

European nutrition innovation is dead? Long live fusion innovation!

By Peter Wennstrom

Consensus was real innovation was difficult to perceive with the naked eye at Vitafoods Europe this year. But that doesn’t mean it didn’t exist, says Healthy Marketing Team president and expert consultant, Peter Wennstrom, in this guest article.

The Macallan single malt whisky: Rising star in the States (Marc Levin/Flickr)

Edrington Americas boosts brand reach to major US cities

By Ben BOUCKLEY

Scottish distiller Edrington has established a sales, marketing and distribution company in the US called Edrington Americas - and says it can now hit US cities nationwide with brands including The Macallan and Brugal rum.

Ian Stoner at the booth in Munich

dispatches from Analytica 2014

Checking product quality with a refractometer

By Joseph James Whitworth

Refractometers can be used as a final check to ensure everything has gone right in the production process, according to a UK firm.  

Soft drinks losing their fizz among younger Australians

Soft drinks losing their fizz among younger Australians

By RJ Whitehead

Soft drink marketeers may need to reconsider their targeted advertising and replace volleyball-playing, festival-going twentysomethings with canasta-playing, arts-loving, Australians in their 40s, new research shows.

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