Youngevity International, a multilevel marketer of nutritional supplements as well as a bulk coffee roaster, reported big increases in net revenue and gross profit in its second quarter of 2014, driven mostly by organic growth aided by acquisitions.
Consensus was real innovation was difficult to perceive with the naked eye at Vitafoods Europe this year. But that doesn’t mean it didn’t exist, says Healthy Marketing Team president and expert consultant, Peter Wennstrom, in this guest article.
Scottish distiller Edrington has established a sales, marketing and distribution company in the US called Edrington Americas - and says it can now hit US cities nationwide with brands including The Macallan and Brugal rum.
Soft drink marketeers may need to reconsider their targeted advertising and replace volleyball-playing, festival-going twentysomethings with canasta-playing, arts-loving, Australians in their 40s, new research shows.