Understanding consumer expectations and respecting these, combined with a boldness to draw inspiration from new areas is the perfect mix for successful innovation, say experts.
Soft drink marketeers may need to reconsider their targeted advertising and replace volleyball-playing, festival-going twentysomethings with canasta-playing, arts-loving, Australians in their 40s, new research shows.
GlaxoSmithKline (GSK) is restructuring its GB and Ireland consumer healthcare business with Ribena and Lucozade consolidated as a separate business under new management ahead of a sale.
Ball Packaging promises that it’s new with a built-in straw will ‘trigger a ‘wow’ effect’ among young consumers in particular after successful tests in Spain and the UK.
North America is the world’s largest juice market, but firms active there are losing share within soft drinks due to high price perceptions and mixed health and wellness messages.
Sales of Sirco – the UK juice containing an EFSA-approved, blood flow-benefitting tomato extract – have surged 300% in the past 12 months amid a formula, claims and distribution revamp.
A new interactive graphical database offering market insights for food and beverage ingredients will help manufacturers and suppliers identify new trends and grow their business, according to RTS.
Coca-Cola says its much reported internal study suggesting that social media does not ‘pull its weight’ in business terms is true, but only when such digital campaigns are taken in isolation…
Irish food and ingredients giant Kerry Group has reported a 10.8% increase in operating profit for the year of 2012 on the back of strong growth driven by its ingredients and flavours arm.
Carlsberg insists that analysts following the firm should take a long-term view of its market share in Russia, as it brushed off concerns over a slight erosion of its position there in the fourth quarter of 2012.
Switching to natural colours can be an important product differentiator, as consumers around the world will always choose a natural product when given the option, says ingredient firm Chr. Hansen.
UK drinks giant Britvic is to some extent the victim of its success, where despite a market-leading position in categories such as squash, the stardust of brands such as Robinson’s risked rubbing-off on cheaper own label rivals.
Associated British Foods (ABF) reports that Twinings Ovaltine continued to perform well in H1 2012 with good growth for tea in the US and 'exceptional growth' for Ovaltine in developing markets.
FoodProductionDaily.com caught up with Dr Ian Davidson of ExxonMobil at Anuga FoodTec in Cologne last week to talk about new energy saving claims the company is making for its range of food-grade lubricants.
Packaging giant Rexam says it is excited by demand for whisky-based ready-to-drink (RTD) products in India, and has also seen double-digit growth for other spirits in the region.
Coconut water sales doubled in the US and Europe in 2011, according to a report from New Nutrition Business, and the author told BeverageDaily.com that the drink was here to stay...
5-hour Energy’s grip on the US energy shot market has tightened further in the past year, with the brand now accounting for nine out of every $10 spent in the burgeoning category.
While industry experts have been predicting a further erosion of the market share of glass packaging at the hands of PET and flexibles, the material is set for growth, says Owens-Illinois (O-I).
A widely publicised journal article attacking the marketing of energy and sports drinks to children and teenagers fails to recognise that youngsters are not the target of campaigns, claims Red Bull.
A new stretchable paper may signal the beginning of the end for thermoform plastic trays, Billerud told FoodProductionDaily.com at the Emballage show in Paris last week.
Enhanced flexibility and lower costs, as well as easier installation and affordability are benefits claimed by Nedpack for the upgraded version of its latest product lifting equipment.
Growing demand for natural and authentic products are the major drivers informing development of SIG Combibloc’s aseptic juice packaging and filling systems in the European market.
Branding and labelling have the most impact on consumers’ buying decisions, followed by blind tasting, concludes a study that used wine tasting as a model to determine the relative influence of different cues on purchasing intent.
Coca Cola has upped its stake in healthy smoothie maker, Innocent, to 58 per cent in a non-disclosed move one analyst said followed the gradual erosion of Innocent’s once vibrant and booming business plan.
The aseptic processing and packaging of so-called ‘gentle juices’ has a key role to play in the expected growth in this part of the beverage sector, said SIG Combibloc.
Bemis said a gradual improvement in demand for flexible packaging, especially for shelf-life extension products, was a major factor in it posting better than expected Q4 and year end results.
Coca-Cola-owned Minute Maid has been told to discontinue TV advertising that suggested an omega-3 DHA-fortified pomegranate and blueberry superjuice could give an immediate memory boost.
McNeil Nutritionals has launched a Benecol smoothie in the UK and Ireland in a bid to reach a younger audience with a product it will market on dual benefits – plant stanol-derived cholesterol-lowering and its fruit content.
Beverage sales have flattened out over the past year but healthy growth remains in the market for natural ingredients. Wild identifies the ingredients in the natural sphere it believes have the most potential to resist any recessionary fallout.
The US market for beauty foods has grown significantly over the past five years, but the higher price demanded by products in this category could be putting the brakes on future growth, says market researcher Datamonitor.
Branded food and beverage manufacturers are fighting back against private label, according to a Bernstein researcher, and after a switch caused by price ‘sticker shock’ many consumers go back to their favourite brands.
More than 90 percent of American consumers say they are likely to continue buying store brands even after the economy improves, and nearly half would like to see more of them, according to a new survey.
The term cosmeceutical has always been controversial, but the blurring boundaries between the worlds of nutrition and cosmetics are highlighting divisions that neither industry can ignore.
