The energy drinks market is maturing and so too is its consumer base, prompting the category to expand its marketing position to better appeal to a slightly older demographic.
For consumers, higher prices are fair game but smaller portions are not, says one food marketing researcher who is urging manufacturers to downsize smartly: "Some food companies act as if they are in the energy business, selling always larger volume...
Packaging is the forgotten hero of food marketing - especially considering more than half of purchase decisions are made at the shelf, says Nielsen. We look at some of the products it chose as 2016's innovation breakthroughs.
Nestlé is to acquire Caravan Marketing Company SAE, the Egyptian instant coffee company behind the Bonjorno brand, eyeing up the ‘rapidly growing’ soluble coffee segment in the country.
In 2016 15% of new food products launched in Europe employed themes concerning texture combinations – often on well-established product types such as yoghurt. FoodNavigator looks at some of the strongest product categories riding the texture wave into...
Evrthng IoT (Internet of Things) smart products platform, which works with F&B firms to digitize their products, has partnered with Crown Packaging to digitalize all their cans at source to track them through the supply chain.
Peanut manufacturer Santa Helena is entering new markets by launching a healthy ingredient product range and has hired former Coca-Cola marketing analyst, Danilo Leão, to broaden its snack products globally.
Gourmet coffee wholesaler DTS8 Coffee Company has plans to expand into the world’s fastest growing coffee-shop market by acquiring existing coffee chains.
Constellation Brands ended its first quarter with net sales of $1.9bn, a 15% year-over-year increase, driven by the company’s acquisitions of premium brands coupled with consumer demand for high-end alcohol products.
Coconut Beach is aiming to break down the perception that coconut-based beverages have to retail at a higher price point by selling products across its entire beverage line for $0.99.
Fairtrade in France but organic in Austria? Euromonitor analysed 26,000 products across the world to help manufacturers understand which ethical labels work best for their products, depending on the country, category and forecast growth rates.
Three out of the world’s five biggest tea companies are based in Asia, according to new market research by Technavio that predicts steady growth in the global market until at least 2020. We profile each of the leaders over the coming pages.
Even for big names in a crowding category, such as Vita Coco, digital market insight is key for staying relevant. Here are some marketing tips from the pros.
Not only is Germany the front-runner for innovative food and drink launches, it is also Europe's testing ground for trendsetting companies looking for a receptive market. Mintel market analyst explains why.
While functional sports drinks have been used by athletes for decades, a wider range of consumers are now turning to the beverages, according to a report from MyDrink Beverages.
Name recognition won the day in the 2016 BrandSpark Most Trusted Awards, as brands such as Kraft, Kellogg’s, and Folgers won big in their representative categories.
China’s high-volume, low-profit beer market is set to be transformed, with increased “premiumisation” providing opportunities for imported and licensed foreign beer brands, says Rabobank.
It’s that time of year where the food industry eagerly looks to market analysts’ predictions for 2016’s upcoming trends. But consumer rights group FoodWatch is asking Dutch consumers to take a look back at 2015 and vote for the most misleading product....
At FiE the nutrients and ingredients industry quacked a good game, but can it really walk like a sustainability-loving duck? Or is it a sitting duck for hypocrisy and business blindness? wonders Scandinavian strategist, Virpi Varjonen in this FiE post.
Handing out free samples is not a new marketing strategy: but it’s an important one that’s been a key part of building Vita Coco coconut water and Jimmy’s Iced Coffee, say the CEOs behind the brands.
Kent Corporation, a family owned food and feed company based in Iowa, has acquired privately held Sqwincher, a manufacturer of a line of hydration products that feature a unique distribution strategy and a distinctive approach to formulation.
Multi-level marketer Le-Vel Brands has been penalised by the UK’s Advertising Standards Authority (ASA) for the social media marketing of one of its promoter-come-customers.
Anti-counterfeit technologies widely adopted in developed regions such as US, Germany
RFID (radio-frequency identification) tags represent the fastest growing F&B anti-counterfeit products at 20.4% CAGR from 2015-2020, according to Allied Market Research (AMR), an Oregon, US based market Intelligence company.
Show traffic was up 12.5% at Vitafoods Europe this year meaning record numbers visited the 800+ suppliers and brands at the 3-day Geneva expo and conference.
Owens-Illinois (OI) has reached a definitive agreement to acquire Vitro, the largest supplier of glass containers in Mexico, expected to close within 12 months.
The rise of social media has led to a shift in the way consumers view food brands – and the way that food brands interact with their customers, according to experts speaking on the side lines of Food Vision in Cannes.
Beverage brands must appreciate how perceived packaging wisdom in a mature market may be inappropriate if it is applied in emerging markets like India.
Sales of the world’s best-selling liqueur brand Jagermeister fell 5.6% in 2014 due to a slowdown in its biggest market the US – due to changing consumer trends, a crowded category and aggressive pricing by rivals.
The Coca-Cola Company’s chief marketing and commercial officer, Joe Tripodi, will retire from the company at the end of February 2015. He will be succeeded by Marcos De Quinto, a company veteran who is currently president of the Iberia Business Unit and...
After 18 months of rapid growth and a summer of reflection, True Drinks is ready to accelerate growth for its AquaBall product with an expansion to new international markets, and an advertising campaign calling out its ‘sugar-saturated’ competitors.
An increasing number of private label drinks are gaining traction in space traditionally reserved for ‘premium’ brands, according to Canadean, as retailers appreciate the margins such products can offer.
Youngevity International, a multilevel marketer of nutritional supplements as well as a bulk coffee roaster, reported big increases in net revenue and gross profit in its second quarter of 2014, driven mostly by organic growth aided by acquisitions.
Grolsch in a glass jar has been launched in Romania and Canadean believes the launch will boost long-term brand loyalty as customers flock into a $40bn market for beer offering ‘new experiences’.
Consensus was real innovation was difficult to perceive with the naked eye at Vitafoods Europe this year. But that doesn’t mean it didn’t exist, says Healthy Marketing Team president and expert consultant, Peter Wennstrom, in this guest article.
Scottish distiller Edrington has established a sales, marketing and distribution company in the US called Edrington Americas - and says it can now hit US cities nationwide with brands including The Macallan and Brugal rum.
