Marketing

Solid growth for Grolsch

Solid growth for Grolsch

The launch of the new Zinniz fruit-flavoured beer brand helped
Grolsch lift its share of an otherwise sluggish Dutch market.
Strong performances in the UK also contributed to a 6.6 per cent
rise in turnover during the half.

Wine to take the knocks

Wine to take the knocks

Arbor Mist, a leading wine with fruit brand in the US, announced
this week the introduction of new, unbreakable plastic 375 ml (12.6
oz.) single-serving bottles in four flavours.

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