There has been a rising consumer demand for functional drinks promoting relaxation and wellbeing over boosting energy following the COVID-19 pandemic, but an expert says a ‘hero ingredient’ and ‘hero brand’ are needed to propel the category into the spotlight.
India may be the world’s second-biggest tea producer, but it has perennially struggled to develop brand names with domestic and international appeal, but this may now be starting to change with the growth of several new-generation speciality tea start-ups.
Bread may be the most traditional of staple foods, but there is
still plenty of life in the international baked goods market,
driven by growing convenience trends and a proliferation of new
products, claims a recent report.
