Growth in RTD alcohol has exceeded Brown-Forman’s expectations this year: with the spirits giant championing a boom in Jack Daniel’s RTD and recent acquisition Part Time Rangers. But is the growth in RTD alcohol just a reaction to coronavirus or a long-term...
The Jack Daniel Distillery celebrates its 150th anniversary this year, and Brown-Forman sees the milestone as an opportunity to promote its flagship brand in a competitive market where craft is in vogue and ‘small is cool.’
Brown-Forman acknowledges increased competition in the American whiskey and flavored whiskey categories, but is determined Jack Daniel’s can power through the challenges.
The popularity of flavored whiskey, premium spirits, and strong demand for authentic American whiskey brands across the world will drive growth for Brown-Forman into 2016, the corporation predicts.
Brown-Forman boss Paul Varga insists that Scotch and vodka are less versatile than American whiskey, as the distiller of Jack Daniel’s and Southern Comfort revealed its Q3 fiscal 2015 results.
Jack Daniel’s Tennessee Fire could replicate the success of Tennessee Honey, Brown-Forman says, as it pushes the cinnamon-flavored whiskey out across the US.
Brown-Forman will launch cinnamon-flavored bourbon Jack Daniels Tennessee Fire across the US in 2015 and says it is working hard to ensure such flavor line extensions aren’t simply a ‘flash in the pan’.
BROWN-FORMAN TAKES FIGHT TO MARKET LEADER FIREBALL
Brown-Forman will launch cinnamon-flavored whiskey Jack Daniel’s Tennessee Fire in a further five US states this October after successful trials this spring.
Bacardi is unique among spirits brands as a ‘genius’ when it comes to harnessing digital, according to L2's Digital IQ Index, with its online presence a unique form of ‘competitive innovation’.
Diageo has hit back at Brown-Forman in an acrimonious dispute over the designation of ‘Tennessee Whiskey’ claiming its ‘Jack Daniel’s recipe law’ stifles innovation.
JACK DANIEL'S DISTILLER POSTS IMPRESSIVE RESULTS, WARNS OF ON-PREMISE WEAKNESS
Brown-Forman CEO Paul Varga says less affluent millennial drinkers may be shunning bars – where US whiskey brand Southern Comfort sales are falling – for social media ‘mobbing’ in the home.
Brown-Forman CFO Donald Berg says he is encouraged by ‘nice consumer interest’ in the Australian launch of Gentleman Jack RTD, the first market where the spirits giant has rolled out the Jack Daniel's line extension in this form.
Brown-Forman’s US flavored whiskey revolution continues, with Jack Daniel’s Tennessee Honey sales nearly doubling in the firm’s fiscal year to date, as the firm hails a ‘hot’ US bourbon category.
Jack Daniel's has rejected claims made by a Welshman that his distant relative may have founded the drinks dynasty when he emigrated to the States in the nineteenth century.
International drinks supplier Brown-Forman embarks on new
opportunities in the increasingly affluent Indian society,
targeting the beverages market with the launch of its fruit
flavoured Finlandia brand of 'luxury' vodka.