The Jack Daniel Distillery celebrates its 150th anniversary this year, and Brown-Forman sees the milestone as an opportunity to promote its flagship brand in a competitive market where craft is in vogue and ‘small is cool.’
Brown-Forman will launch cinnamon-flavored bourbon Jack Daniels Tennessee Fire across the US in 2015 and says it is working hard to ensure such flavor line extensions aren’t simply a ‘flash in the pan’.
BROWN-FORMAN TAKES FIGHT TO MARKET LEADER FIREBALL
Brown-Forman CFO Donald Berg says he is encouraged by ‘nice consumer interest’ in the Australian launch of Gentleman Jack RTD, the first market where the spirits giant has rolled out the Jack Daniel's line extension in this form.
International drinks supplier Brown-Forman embarks on new
opportunities in the increasingly affluent Indian society,
targeting the beverages market with the launch of its fruit
flavoured Finlandia brand of 'luxury' vodka.