Irish Whiskey

Irish Whiskey is on the list of European GIs protected in China. Pic:getty/vincent20044

EU and China agree GI protection for 200 products

By Rachel Arthur

The EU and China have concluded negotiations on a bilateral agreement to protect 100 European Geographical Indications in China; and 100 Chinese Geographical Indications in the EU.

'Sexy' Irish whiskey can shake Scotch monolith: Tullamore D.E.W

CASE SALES VERSUS SCOTCH UNDERLINE POTENTIAL: JOHN QUINN, GLOBAL BRAND AMBASSADOR

'Sexy' Irish whiskey can shake Scotch monolith: Tullamore D.E.W

By Ben BOUCKLEY

The world’s second-largest Irish whiskey brand Tullamore D.E.W insists the ‘sexy’ Irish whiskey category has immense potential as a rival to 'monolithic' Scotch sales.

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