Irish exports of alcohol were worth €1.45bn ($1.6bn) in 2019, up 8% from 2018. Irish Whiskey continues to be the star performer for the category: with exports increasing 370% in value over the last decade.
The Irish Whiskey Association has launched a mentoring programme, which brings established global players together with new market entrants. This will help ensure future growth of the Irish whiskey category, says the association.
CASE SALES VERSUS SCOTCH UNDERLINE POTENTIAL: JOHN QUINN, GLOBAL BRAND AMBASSADOR