With a new can format and marketing campaign geared towards younger consumers, Health-Ade is looking to grow its brand and expand its base by tapping into occasions and capitalizing on greater consumer awareness of gut health, Health-Ade CMO Charlotte...
First Bev has acquired a controlling stake in kombucha brand Health-Ade with additional investment from Manna Tree and Vail. Financial terms of the transaction were not disclosed.
Health-Ade – the fastest-growing brand in the $1bn kombucha market – is hoping to capture a slice of the $35bn soda category with the launch of Health-Ade Booch Pop, a sparkling organic beverage made with a base of kombucha and cold pressed juice, unlocking...