The EU nutrition and health claims regulation (NHCR) put many health-related product marketeers noses out of joint. But having survived two years since legislative enforcement, are we now witnessing a positive and unpredicted consequence? argues Pegasus's...
The European Court of Justice (ECJ) has thrown out a challenge to the EU nutrition and health claims regulation (NHCR) but the German lawyers behind the action say the ruling was based on a technical issue and may appeal.
UK ASA: "Court action is a last resort but we will issue such action if other measures fail"
Joint health claims made by a Dutch-made collagen, glucosamine and omega-3 based food supplement, have been kyboshed by the UK advertising watchdog. But Finitri, the Dutch firm, has gone underground and the disputed claims remain on its website.
One of the most fiercely debated and amended pieces of European Union food law history is playing out before our eyes, and its effects are beginning to be felt.